Loved01
Brand Refresh
Social Post Design
Client Work
Utendahl Creative Team: Lauren Kim, Gillian Fink,
Zoe Burke
For Loved01, a comprehensive brand refresh was created, updating its strategy, positioning, and tone of voice. The goal was to make the brand more inclusive for a wider audience, incorporating brighter colors to evoke a sense of joy and humanity in skincare, routine and self-care. Along with updating the color palette and typography, an enhanced social application was created for a cohesive and welcoming identity that aligns with the brand’s refreshed values.
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